I Don’t Want Our Loving To Die – The Herd (1968)

Description

Additional information about this, The Herd vinyl art.

The Herd – The Artist/s

The Herd were an English rock band, founded in 1965. In 1966, 16-year-old Peter Frampton joined as lead singer and guitarist. The band had three UK top twenty hits in the late 1960s, including “From the Underworld” and “I Don’t Want Our Loving to Die”, before Frampton left in 1968 to form Humble Pie with Steve Marriott. The band broke up shortly after, reforming briefly and unsuccessfully in 1971.

I Don’t Want Our Loving to Die – The Song

I Don’t Want Our Loving to Die is a single by the English rock band the Herd, released in March 1968. Written by Ken Howard and Alan Blaikley, it was the last of the band’s three hits on the UK Singles Chart and their most successful, reaching number five in May 1968. The song was generally well received by the music press, with several critics noting its contrast against the Herd’s previous hit singles.
“I Don’t Want Our Loving to Die” marked a change in style for the Herd, dispensing with the orchestral arrangements and classical allusions that had marked their two previous singles “From the Underworld” and “Paradise Lost”. The band wished to replicate the sound they achieved in live performances and referred to the song’s syncopated rhythm as “rock-ska”.

The Heart – The Shape

This record has been crafted into the silhouette of a heart. The heart shape and its meaning has evolved over hundreds of years. Nowadays it means love but before the 13th and 14th centuries it was generally drawn for decorative purposes. People at that time thought of our hearts as books of memory and believed feelings for the beloved were somehow written on your heart.

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